Executive Leadership Guide to Successful Digital Transformation
Updated:
April 7, 2022
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8
min read

Executive Leadership Guide to Successful Digital Transformation

There isn카지노 사이트 킹덤™t a question of if your industry will be hit by digital transformation, but when. In fact, it is already well underway. Digital transformation is required to ensure your company is at the front of the pack, not falling behind. But what are the real-world implications for your 카지노 사이트.? Your digital transformation strategy should be a roadmap that everyone in your company follows카지노 사이트 킹덤“especially those at the executive level. Here카지노 게임 사이트 a clear picture of what successful digital transformation looks like, and tangible next-steps to accomplish it. What Is Digital Transformation? Digital transformation is the integration of technology into our everyday lives, creating an expectation from customers of digital solutions to their problems. This means companies need to change the way they do 카지노 사이트. and reimagine products and services for the digital age.

"Can you imagine being a bank without a mobile app today? A large retailer without an e-commerce site? Digital capabilities upend the way customers buy and consume your products and services." - Digital Hesitation

Ask yourself: how can you digitize the customer experience of your 카지노 사이트.? Can you offer better digital solutions for your customers?Digital transformation can be difficult to define, as the execution of it can look different in every industry. However, there are some key steps that all senior executives should take if they want to be a digital transformation leader.

Digital Transformation for Executives: Why It Matters

There are some executives who might think that digital strategy is an IT issue or the product team카지노 게임 사이트 problem to solve. However, successful transformation is dependent on large-scale, long-term change, and that starts at the top.  Digital transformation leadership requires decisions that can only be made and executed at the executive level. Changing your 카지노 사이트. model or upending your 카지노 사이트. processes have far-reaching implications that require a total transformation. This type of digital disruption to your 카지노 사이트. strategy can only be accomplished by an 카지노 사이트 킹덤œall-in카지노 사이트 킹덤 mentality. Going 카지노 사이트 킹덤œall the way카지노 사이트 킹덤 with digital transformation in the C-suite is exceedingly difficult. It has the potential to upset a lot of the names and faces you care about, including employees, partners, and shareholders. However, the consequences of not committing to your digital transformation will have long-lasting repercussions that will affect those same stakeholders even more. Acting in fear and hesitation won카지노 사이트 킹덤™t make your journey easier, just longer. Businesses that do not spend the time, effort, and resources on digital transformation are at risk of seeing their 카지노 사이트., and entire 카지노 사이트. model, become obsolete.In short: work towards being a 카지노 사이트 킹덤œNetflix,카지노 사이트 킹덤 or you카지노 사이트 킹덤™re fated to become a Blockbuster.

The Waves Of Digital Transformation

Even though it may be the buzz word of the moment, digital transformation has been affecting industries for years across all technology sectors. 카지노 사이트- Technology & 카지노 사이트 50 and Cloud 40 tracks the top 50 technology and top 40 cloud companies to create industry benchmarks. Through this data set, we are able to see how the markets and industries have reacted to the rising tides of digitization and brought about new best practices.  Working with our member companies to help them weather these changes, we카지노 사이트 킹덤™ve seen two distinct waves of digital transformation.

Wave One: Subscriptions and Outcomes

You can categorize Wave One by two key markers: the shift to subscription-based services and the focus on 카지노 사이트. outcomes over product features.

"We are moving faster and faster to a world where we are a service industry. If you카지노 사이트 킹덤™re not there yet, look at the growth you카지노 사이트 킹덤™re missing out on." - J.B. Wood, 카지노 사이트 President and CEO 2021 TSW keynote

In Wave One of the digital transformation, we saw a shift from up-front transactions to recurring subscriptions. This was indicative of a larger shift that the technology industry was making. As a whole, companies embracing digital transformation were moving away from the one-time purchase of a product and towards renewable services. Along with the surge of subscriptions, wave one saw an increased focus on outcome-based offers. In our 2014 best-selling book, B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship, we predicted the move from product-focused offers to outcome-focused ones. Today, we see outcome-based selling as the industry high bar. The rise of outcome-based offers and subscriptions go hand in hand. If the customer does not get the promised outcomes, they will stop subscribing. Companies that have achieved their 카지노 사이트. outcomes through your solutions are likely to renew. In Wave One, it became clear that technology suppliers need to be digitally connected to their customers through the product. Having visibility into adoption levels can show you the progress a customer has made or alert you if they카지노 사이트 킹덤™re falling behind. This allows you to intervene and work towards the promised outcomes with the customers, and, hopefully, secure their renewal.Many companies are still struggling through wave one, or have yet to start the journey in earnest. If that카지노 게임 사이트 you, I encourage you to commit to this journey now. It will only become a bigger challenge as the second wave hits.

Wave Two: Easing the Path to Value Realization

The second wave of digital transformation is all about reimagining the customer카지노 게임 사이트 path to value.

"Piece by piece, decision by decision, department by department, you have built a maze around your core value proposition." - Digital Hesitation

So often, customers are made to navigate a maze of features before they can realize the value you offer them. Intentionally or not, companies have built complex offers that put the work on the customer to understand your value. This ropes off the path to value realization and can hurt your chances at renewal down the line.  Ask yourself: Do my buyers spend more time navigating our maze or enjoying the value of our offers?

Customer journey to value realization
Customer journey to value realization (Expand image)

While there are plenty of digital tools at your disposal to enhance the customer experience, make sure your primary focus is on easing the path to your value.

Where Are We Today?

So, where are we now in the digital transformation journey? While the answer will differ for each company, let카지노 게임 사이트 look at where we are historically using 카지노 사이트- fish model as a lens.

Digital transformation timeline
Digital transformation timeline (Expand image)

Above, you카지노 사이트 킹덤™ll see the solid line represents revenue and the dotted line represents costs (resembling the outline of a fish). This illustrates the 카지노 사이트 킹덤œfinancial growing pains카지노 사이트 킹덤 companies go through when switching from traditional financial models to XaaS. Revenue will dip and costs will go up as you make the necessary changes to support new XaaS capabilities and transition out of your old revenue model. However, once on the other side, the revenue and cost lines switch trajectories and the long-term benefits of digital transformation can be felt. As you can see, we are right in the midst of finishing out the first wave and transitioning to the second. If you and your company are behind that timeline, now is the time to jump onboard.

What Can Executives Do for a Successful Digital Transformation?

Riding the waves of digital transformation and embracing the Fish model takes buy-in from the top down. Senior executives and department heads can be the drivers of change, but also impediments to that transformation. Here are five things you can do today that will make a difference: Recognize where you are in your digital transformation.

1. Make an honest, data-driven assessment of where you are in your digital transformation.

Identify key benchmarks and KPIs to act as road markers in your journey, and don카지노 사이트 킹덤™t assume you are further along than you might be.  

2. Create consensus around your digital transformation strategy.

Stack hands with the C-suite around your next steps, and commit to going 카지노 사이트 킹덤œall the way.카지노 사이트 킹덤 Securing executive buy-in ensures that when you encounter obstacles, leadership will hold strong to your commitment. From there, continue to rally key stakeholders around your digital transformation strategy.

3. Act on empirical evidence.

Don카지노 사이트 킹덤™t underestimate natural resistance to change, and be on the lookout for arguments against digital transformation that aren카지노 사이트 킹덤™t focused on data. Data should be the driver of your digital strategy, so be sure to emphasize its importance within each department. At some point on your journey, you will experience push back. Remind your team of the commitment you made and the data that supports that decision.

4. Think through costs and financial roadblocks.

You카지노 사이트 킹덤™ve convinced your team to embrace digital transformation카지노 사이트 킹덤“great! But are you ready for the financial realities of swallowing the Fish? Be wary of approaching the XaaS transition with false optimism that your financials will remain in the black. Be prepared for tough conversations; swallowing the Fish will not be pleasant, but 카지노 사이트 킹덤œthe only way out is through.카지노 사이트 킹덤 Have contingency plans in place for slowed revenue streams, and set realistic expectations for how long this journey will take.

5. Be convinced of your ability to succeed.

Digital transformation leadership hinges on being a leader of thought. You must act in the belief that you will have a more profitable, faster-growing 카지노 사이트. at the end of Wave Two.

"True digital transformation for technology and industrial companies카지노 사이트 킹덤”meaning going all the way카지노 사이트 킹덤”takes guts, resolve, and commitment."
- Digital Hesitation

카지노 사이트 킹덤œGood카지노 사이트 킹덤 can often be the enemy of 카지노 사이트 킹덤œgreat.카지노 사이트 킹덤 You might be hesitant to leave behind a 카지노 사이트 킹덤œgood카지노 사이트 킹덤 approach that is working for you카지노 사이트 킹덤¦for now. But the day is coming where 카지노 사이트 킹덤œgood카지노 사이트 킹덤 won카지노 사이트 킹덤™t be good enough, and you카지노 사이트 킹덤™ll be forced to make a messy, last-minute digital transition that is much less likely to succeed.Sooner or later, you will have no choice but to embrace digital transformation카지노 사이트 킹덤“why not make the move today?

Going from Digital Hesitation to Digital Transformation

In our book Digital Hesitation, we examine why most B2B companies are failing to reach the full potential of their digital transformation efforts. It also examines the specific actions needed to take on the eight toughest challenges we see executives struggle with today. Download chapter one now to get an overview of what that journey entails.

Smart Tip: Embrace Data-Driven Decision Making

Making smart, informed decisions is more crucial than ever. Leveraging 카지노 사이트- in-depth insights and data-driven frameworks can help you navigate industry shifts confidently. Remember, in a world driven by artificial intelligence and digital transformation, the key to sustained success lies in making strategic decisions informed by reliable data, ensuring your role as a leader in your industry.

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Helping companies navigate the tides of change has been our main focus at 카지노 사이트 for over a decade. Reach out today to learn more about how we can help you with your 카지노 사이트. outcomes.

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