Managed 카지노 사이트 and the MSP Customer Journey
Updated:
October 5, 2017
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7
min read

Managed 카지노 사이트 and the MSP Customer Journey

At their core, all managed services have at least two things in common: first, they are subscription-based services rather than transactional services. Second, they focus on providing a 카지노 사이트. outcome to customers through the management of technology. This is often with measurable service-level objectives, rather than providing customers with a discrete product or service that would then become the customer카지노 게임 사이트 responsibility to use to reach their outcome.

This is both true of standalone managed services (which can be sold after, or in conjunction with, a product sale) and subscription-based managed XaaS (in which product is included/embedded within the managed services contract, whether that카지노 게임 사이트 an embedded product sale or a cloud-delivered model).

Unlike any other service in a company카지노 게임 사이트 catalog, managed services can represent the full breadth and scope of everything a company has to offer. It doesn카지노 사이트 킹덤™t have a choice. Managed services essentially takes over all the operations, and the risk, of running some or all of a company카지노 게임 사이트 infrastructure and/or applications. This can leverage every single instrument in a company카지노 게임 사이트 orchestra in order to be effective: from Sales, Solution Architecture, the product itself, Support 카지노 사이트, Professional 카지노 사이트, Customer Success, and every back-office function as well.

With all of the complexities inherent to managed services offers, and all the players involved on both sides of the table, how does a managed services provider (MSP) understand their many customers카지노 사이트 킹덤™ journeys and help guide them, individually and collectively, to the success and 카지노 사이트. outcomes they seek?

The Role of Managed 카지노 사이트 Providers (MSP) in Both the Supplier and Customer Journeys

Let카지노 게임 사이트 start with focusing on the subscription aspect of this customer/vendor interaction. From a recent 카지노 사이트 blog, 카지노 사이트 킹덤œ,카지노 사이트 킹덤 we can see the unique impact that subscription services have on the managed services provider (MSP) customer journey:

Subscription 카지노 사이트.es at their core are built around fostering a continuous, long-term relationship with customers. The longer customers keep their subscriptions, the more profitable they become for the provider. As a result, ensuring the customer experience remains remarkable throughout the entire lifecycle is a priority-one mission.

Simply put, the subscription-based customer experience is a different, complex, more intimate interaction and customer journey than many MSPs are used to.

카지노 사이트 킹덤œOK, got it,카지노 사이트 킹덤 I hear you saying. 카지노 사이트 킹덤œIt카지노 게임 사이트 different, it카지노 게임 사이트 complex and it카지노 게임 사이트 intimate. So, what do we do about it now that we카지노 사이트 킹덤™re all on the same page?카지노 사이트 킹덤

As recapped in 카지노 사이트- Technology-as-a-Service Playbook, the customer interaction can be viewed through two perspectives: the supplier카지노 게임 사이트 and the customer카지노 게임 사이트, which are reflected in the LAER and PIMO models below:

카지노 사이트 LAER and PIMO
Source: Technology-as-a-Service Playbook (p.197)

The LAER (Land, Adopt, Expand, and Renew) model is a supplier카지노 게임 사이트 journey through a customer interaction, while the PIMO (Plan, Implement, Monitor, Optimize) model is a customer카지노 게임 사이트 journey through the supplier interaction. These are two different models, with two different languages, which is explained in this excerpt from the book:

"[카지노 사이트 킹덤¦] you can카지노 사이트 킹덤™t walk into a customer and say you want to land and expand them. You can카지노 사이트 킹덤™t walk in and talk about your success metrics. You need to talk to them in a language that they recognize and appreciate. They need to hear about their customer journey to the outcome, not your journey to deal profits. That storyline must be recognizable and, even more importantly, it must be executable by them [카지노 사이트 킹덤¦] the customer perspective requires its own language. We introduced PIMO in B4B and many companies have adopted this or a similar taxonomy. It is not intellectually groundbreaking. But like LAER, we find that most traditional tech companies limited their conversation mostly to the plan and implement phases. They were light on the monitor and optimize phases. In XaaS, that just doesn카지노 사이트 킹덤™t work. You need to have serious customer attention to all four phases if you are going to optimize your internal adopt, expand, and renewal metrics as well as the 카지노 사이트. outcome metrics you promised to your customer." (Emphasis added).

Let카지노 게임 사이트 take a closer look at the customer카지노 게임 사이트 perspective in the PIMO model to get an understanding of the users involved on their side of the relationship:

pimo plan
Source: Technology-as-a-Service Playbook (p.197)

"What is most interesting about [this figure] is the huge number of players in the ecosystem of engagement across both the provider and the customer. It gives you a basic idea of how many individual players and organizations may be needed to achieve success. This is the orchestra. Each team needs to play their parts in concert with one another. Although your LAER strategy will guide most of your standard, repeatable activities in the customer engagement model, specific actions will also be needed for specific customers."

Subscription-based services then, including all the variations of , require the supplier to have an intimate, lifetime mapping of the MSP customer journey through many unique user perspectives, unlike any other offering.

2 Golden Rules of Subscription Customer Engagement

I will not repeat the process of customer journey mapping here, and the previously referenced blog is a good start, but the customer engagement takeaway referenced there for subscription services, specifically, can be summarized as follows:

  1. Maintain empathetic and cohesive engagement with the customer across all functional areas and touchpoints, including sales, day-to-day account management, training, support, etc.
  2. Leverage your domain expertise and service capabilities to enable your customer카지노 게임 사이트 카지노 사이트. success instead of simply teaching them how to use your product.

So, let카지노 게임 사이트 recap:

  • The MSP customer journey can be characterized as different, complex and intimate.
  • The supplier journey and the customer journey should not be confused with one another.
  • The multiple customer journeys in this relationship should be mapped to individual customer roles with continued nurturing across all touchpoints, in concert, which can include:
  • Business buyers
  • IT team
  • End users
  • Business managers
  • IT OPS
  • When in doubt, focus on the customer카지노 게임 사이트 definition of success and use your expertise to tie your actions to their 카지노 사이트. outcomes카지노 사이트 킹덤”and that can be different for every different customer role.

5 Key Considerations for MSPs When Working Through Your Customer Journey

Lastly, in case you have not already committed this to memory, here is also a recap of some sage advice from the Technology-as-a-Service Playbook:

  1. Every deal should include a PIMO road map. It is central to a successful LAER strategy.
  2. Your goal should be a highly automated road-map creation process. Ultimately, the success science team will probably own the road map templates and the tools to create them.
  3. There should be two levels of PIMO: Free, automated PIMO road maps for SMB, which are automatically applied to deals.
  4. Fee-based, consultative PIMO engagements for large enterprises.
  5. They should want your consultative expertise.
  6. They should be willing to pay for your experience and your success science. They should be willing to put real skin into the creation and execution of the plan. If they aren카지노 사이트 킹덤™t willing to pay, then sales and services marketing have not done their jobs correctly.
  7. These paid engagements need cross-functional involvement:
  8. Provider side: Sales engineering who knows what the customer is trying to accomplish, professional services who will oversee the implementation, customer success who will own the monitor and optimize phases.
  9. Customer side: Technical owners, 카지노 사이트. owners.
  10. We think customer success should own the road map ultimately because they will be held accountable for the eventual renewal and expansion performance of the customer. We think they will often leverage the PS organization that has the field resources, tools, and techniques to be able to deliver project-based work that involves on-site activity. If there is no on-site activity, perhaps customer success could own both the creation and delivery.

Smart Tip: Embrace Data-Driven Decision Making

Making smart, informed decisions is more crucial than ever. Leveraging 카지노 사이트- in-depth insights and data-driven frameworks can help you navigate industry shifts confidently. Remember, in a world driven by artificial intelligence and digital transformation, the key to sustained success lies in making strategic decisions informed by reliable data, ensuring your role as a leader in your industry.

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Learn More at TSW

We카지노 사이트 킹덤™ll be going into more detail on where managed services fits into the customer journey at our upcoming conference, TSW Las Vegas 2017. If you haven카지노 사이트 킹덤™t already registered, there카지노 게임 사이트 still time! You can check out all of the great sessions and keynotes we have lined up from leading companies in tech, which are sure to give you some great takeaways you can apply to your current operation. Check out the schedule online here to browse through our lineup of speakers and sessions.

In the meantime, be sure to check out more posts in our blog series that I and the rest of the 카지노 사이트 research team have contributed to in order to facilitate this ongoing conversation about the importance of the customer journey. Hope to see you in Vegas!

Read more posts in the blog series.

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